Wine and Air fare

Affordable imported wine!

Here in Hokkaido , Seicomart , one of the major convenience stores , has already launched a new line of the collections of imported wine. They can offer a variety of bottles produced in varous countries in the world. And also they can do it at low prices such as one coin 750 ml. bottles of table wine due to their direct deals with wineries abroad.

http://www.seicomart.co.jp/english/wines.html

According to Japan Winery Association , although the amount of imports has passed its peak by 22.4 thousand KL in 1998 and dropped to a low 15.5 thousand KL in 2006,it has improved up to 16.3 thousand KL in 2008.
Meanwhile , the consumption of liquor in the household has decreased from 3,660 yen per month in 2006 to 3,250 yen in 2009 . (Ministry of Internal Affares and Communications)

This shows imported wine has greatly expanded in its market share in spite of diminished alchoholic beverages consumption.

Speaking of wine wheather home or imported , it has been a synonym for a high-quality goods ,
however , it seems to have completely usurped the position of an egg , an honor student in prices .

Then what about air fare ?
Though it is rare for me to watch TV , when I happened to switch it on the program entitled '' the first year of LCC in Japan '' has caught my eyes .

As you know , LCC is an abbreviation for Low Cost Carrier .
They have grown rapidly in Asia as well as in the US and Europe for the last decade ,while quite a few traditional air lines have faced financial difficulties .

Its emergence has changed our ordinary life dramatically ; we can take a plane to anywhere at the same fare as bus if we want . The more network they expand ,the smaller the world will become .

However , in Japan , because of protective policy in the airline industry by the government ,
Japanese consumer hasn't yet recieved the benefit of the international deregulation movement .